Today I learned:
1. Smurf’ing Through Life: Since my initial Smurf-based post, I have been curious if other people speak “Smurf” as well as my four year-old. To test this out, and simultaneously amuse myself, I decided to try an experiment.
The plan: Casually replace a verb with the word “smurf” in a conversation and observe the reaction.
- Test #1 – Starbucks: “Can you smurf me a grande non-fat latte please?”
- Test #2 – indepedent sandwich shop: “I’ll have a turkey sandwich, and can you smurf me a chocolate chip cookie too please?”
The outcome: Other than getting exactly what I asked for, I noticed no reaction at all. People understood what I wanted, and were not phased by phrasing.
This raised a few questions: Were they even paying attention? Were the scenarios so routine they were only listening for key words? If yes to either of those, what does it say about how they are approaching their jobs and their lives?
This taught me a great lesson in being present and listening to what someone says rather than just listening for what I expect them to say. After all, what kind of life are you living if you just smurf your way through it?
2. An Epiphany in the Shower – Insights into Disability:
This section of the post requires a disclaimer. I am not disabled and in no way do I intend to offend anyone by trying to draw a parallel between my recovery from a relatively minor knee injury with related surgery and any permanent disability. It is simply that two weeks of dealing with limited function and mobility has taught me a few lessons about accessibility and treatment by others.
It hit me in the shower this morning.
I hate baths.
More specifically, I hate being forced to take baths. They are tolerable when you want one, but not when you need one. I’ve been taking baths for 2 weeks due to an inability to stand in the shower (and a restriction against getting incisions wet). As I enjoyed my first hot shower in what felt like forever it struck me that I simply didn’t want to get out.
This got me thinking about other things I have noticed in the last two weeks – things I would never notice if had no functional limitations. The lessons are interesting, and tell me a little about things I normally take for granted:
- Few people hold the door. I am on crutches. You can see me and hear me coming. In many cases you just passed me on the way to the door or elevator because I am so damn slow. You can see I don’t have a free hand. Why then won’t you do me the courtesy of holding the door? Obviously this is not true of everyone, but a lot of people – my guess is 15-20% – are either completely oblivious or just plain mean.
- Driving is awesome. The bus is terrible. Walking to the bus is worse and trying to do so on crutches is worse still. Cabs waste money. Waiting for rides from family and friends sucks. Being in control of when I come and go from places is a simple pleasure that I look forward to enjoying again soon.
- Carrying things kicks butt. If this was going to go on much longer I think I would invest in a jacket with about 100 flexible pockets that I could stuff full of everything I would need for the next 12 hours.
- Rain is the enemy. It makes paths – particularly those made of marble – into a beautiful and gleaming death trap. Plus, with crutches you can’t carry an umbrella.
- Snow and ice are the enemy’s evil siblings. A couple inches of snow and I was a prisoner in my own home. My neighbour – a very nice guy – did a great job clearing my path and sidewalk without being asked, but I was still not able to go out because a good chunk of the rest of the world doesn’t take the same care to make the walkways clear and safe. My guess is these are the same 15-20% of people referenced above.
My hat is off to both to those who need a bit of help to get by everyday, and those who selflessly help them. Two weeks of it was difficult to endure. A lifetime would be much harder to accept. Keep your head held high, and don’t worry I’ll get the door, even if the other guy won’t.
The third in a short series of posts that touch on Disneyland as I continue to blog my way through the process of learning two things a day for 66 straight days…
Today I learned:
1. Down-sizing: It took us 2 days, but we have now learned to down-size any food orders in the Park. We had forgotten we were ordering based on U. S. sizing.
How did we learn this lesson? While seated for a late morning kids snack we looked at the two tables next to us and simply observed what was going on.
Table 1: A family of 4 from Ohio (which I hold as a solid assumption based on the plethora of Ohio State garb), each gnawing on their own “Giant Turkey Leg,” which cost about $13 each, along with a Diet(!) Coke AND a cheese stuffed pretzel.
Table 2: A family of 4 people from Japan (which I hold as a solid assumption based on the fact they were speaking Japanese), each sharing pieces from single “Giant Turkey Leg,” and part of a large bottle of water. They all had some Apple slices too.
From that moment on I realized the portion sizes were more likely to give me a heart attack than the Space Mountain Roller Coaster. Needless to say we all split a couple things for lunch.
2. Upselling: If there is one thing the fine people at Disney have figured out it’s upselling. As a patron of the 2010 Olympics in Vancouver I can recall attending several events, mostly in the early days when organizing and queuing methods were suspect , where it was not possible to spend my money. Either horrendous lines or empty shelves empty actually prevented me from getting what I wanted. None of that is true at Disneyland
They seem to understand – better than any other example I can come up with – that the easiest sales to convert are to those people you can already count as customers. With that understanding they make sure to never miss an opportunity. Once you are in the door they try to draw a little more cash from your pocket around every corner.
A few of the best examples I found today:
- Food: There seems to be something new in every different “Land” and (at least in February) there is never more than a 3-5 minute wait to get what you need. Healthy? Got it. Horrendously unhealthy? See the Massive Turkey leg referenced above. Kids sizes? Yup, and toddler too. $12 R2-D2 shaped plastic souvenir container? They have for both popcorn and soft drinks.
- Memorabilia: We all know Disney is famous for their animated franchises and characters, but the tie in to products and ability to find the perfect place for it is equally impressive. At the exit of every Character-themed ride you can buy related product. Perfect placement. Every product you can imagine, plus thousands you wouldn’t have dreamed of tying back to all the Disney and Pixar movies. They know as well as I do that kids will want the Snow White doll, even if the ride just scared the hell out of them.
- Cross-Promotion: If there is a free moment where you might have otherwise noticed a bit of peace and quiet, they have filled it. Audio ads on the Monorail. Posters for upcoming movies. If Disney has a stake in any other product, you will find it on display somewhere here.
- Two-part pricing: Examples of this are everywhere. Admission to every ride is included with the ticket, but on each of the major attractions (typically at the exit), Disney has added secondary products targeted at enhancing the customer experience. Customized driver’s license at Autopia. Photos and t-shirts with your freaked-out face from Space Mountain. They have consistently found ways to extract (or to convince your kids to try to extract) more cash to add-on to the experience throughout the day.
Now, don’t take this the wrong way. I expected it all and I am not bothered by the constant bombardment. I love marketing and I find it impressive when a company can get me to take my wallet out of my pocket when I wasn’t planning to. It’s like we are in a friendly 1 on 1 battle for my cash all day here.