Disney Day 1: Leapfrogging Technology and It’s (Not) a Small World After AllPosted: 2012/02/10
My quest to learn two things a day, and to blog about it for the first 66 straight days, has moved on the road for a short period. Expect a few travel and/or Disney related posts over the coming days. I apologize upfront as the already scattered theme to this blog could get even less obvious in the coming days.
Today I learned:
1. Leapfrogging technology: We headed south this morning to visit with Mickey & friends in Anaheim. On the flight I was immediately pleased to see personal seat-back TV’s on what I assumed was a bare-bones carrier. The novelty wore off quickly though when I realized it didn’t matter for my family. With a laptop, iPad and smartphone (along with a few old school colouring books, newspapers and magazines) we brought enough entertainment for the whole family. And we were not alone.
I took a walk up and down the aisle halfway through the flight and noticed two things:
- Everyone was awake
- No one was watching the TV. Not one person in the 15 rows (with 5-6 people in each row) all the way to the back.
From this you should take-away two things:
- There were only 15 rows to the back. I clearly fly coach.
- The seat-back TV, a relative youngster, has already been rendered virtually useless.
In my quick little survey of about 80 people I counted 12 tablets, 17 laptops and 2 smartphones being used, and keep in mind many of those devices were being shared. Several were being watched by 3 children at once. The rest of the people were reading, eating or sitting quietly. No one was plugged in to the seat-back entertainment system.
What should this tell us?
At least for short-haul flights – ours was 2 hours 40 minutes – it would be smarter for airlines to focus on services that supplement the devices people want to use. Wifi, for example, would probably have had takers. It would have added value to me. A Netflix-like service that allowed a pay-per-view option on my device might even get a bit of uptake.
My take way is clear. Adding more seat-back TV’s is like stringing telephone wire in China. There is no point. Airlines need to find a way to monetize the technology we already bring in our carry-ons, rather than trying to provide their own hardware. Without any real analysis I have to assume this approach would be cheaper and offer better margins. If they aren’t installed already I would leapfrog the seat-back TV and move on to the next wave.
2. It’s (not) a small world after all: Every time I travel to America I need to fight the holier than though attitude that seems to kick in. Obviously I keep travelling here because there are so many cool things to see and do. Now, disclaimer aside…
Just about every Canadian will tell you that as soon as you cross the border the world just seems bigger in every dimension. Particulalry in waistline. I came across one tidbit today that seems timely and hits the point home. One of Disneyland’s most famous attractions, It’s a Small World, was renovated in 2009. According to “The Unofficial Guide to Disneyland, 2012 Edition” p. 240, one of the reasons for this is the waterway needed to be dug deeper to “accomodate today’s heavier guests.”
There is something oddly appropriate about people today being too big for It’s a Small World. How far we’ve come in 50 years.