Today I learned:
Locus of Control in Parenting: One of the most disconcerting times in life for a parent is knowing your child’s future will be impacted by factors beyond your control.
Our daughter – set to being kindergarten in the fall – has her name in a hat tonight with hundreds of other preschooler’s registered for French Immersion. With more families interested than spots available, the method of schooling of our daughter is now left to chance.
Growing up I didn’t learn another language, and this remains a regret. I would like to provide her with an opportunity I did not have, and it is quite bothersome to know I cannot control the outcome of the draw. It is not a matter of money. I would gladly pay for it it that option was available. It is simply a matter of which names come out of the hat.
So, today I learned for the first time, but certainly not for the last time, that not being able to control the path your child takes through life doesn’t feel good.
[Note @ 2013.02.01: After losing the draw she spent this year in English Kindergarten. It has been mostly great, with some annoyances…but we are now VERY pleased she won the lottery this year and she can switch to French for Gr. 1. Sad for all the other parents and kids that lose out to chance again.]
2. Don’t blame the tech: I participated in a webinar today which got off to a rocky start. Immediately after logging on we were all kicked out and told to wait five minutes then restart, giving the presenter time to deal with a technical issue. The program eventually started 15 minutes late and in turn went 15 minutes long, impacting the rest of my day
Blaming the technology is a nice fallback option to have, but this excuse is starting to feel like crying wolf. When a carpenter learns his trade, the rule #1 is “measure twice, cut once.” Other similar maxim’s include “success is 90% preparation,” and “practice makes perfect.” One of my favorites comes from from Abe Lincoln:
“If I had eight hours to chop down a tree, I would spent six hours sharpening the axe”
How come then a similar lesson on preparation for presentations doesn’t seem to catch on? I wouldn’t wing it if I was renovating a bathroom. I would make a plan, learn the tools and find a way to practice. Yet people seem just fine winging it in front of a crowd of people? Here’s hoping this quote, from Wayne Burghaff, one day becomes as popular as the rest:
“It takes one hour of preparation for each minute of presentation time.”
Today I learned:
1. I dance at a pre-school level: I have never considered myself much of a dancer. Today I was presented with a wonderful opportunity to gauge my proficiency level. With Mommy working, Daddy was on the clock for two dance classes this morning. The 2 year-old & parent participation class proved to be the most enlightening.
I rocked it.
Bunny hopping? Jumping on one foot? Rolling on the floor? Listening quietly to the teacher? One class and it is clear I’ve got all that down cold. Maybe it’s not that I am a bad dancer so much as I have not been assessing myself against the correct criteria.
2. If Nobody Clicks your Link Does a Tweet Make a Sound? When I launched this blog I started a new twitter account (@twothingsblog) to accompany it. My initial intention was to experiment and try to see if I could engage an audience and bring them to the blog with a “passive” account. The strategy was simple:
- Tweet 1 time per day, posting the topics of the day and a short link (via automated WordPress functionality)
- Follow only a few random people initially
- Follow back anyone that follows me (aside from tweeps that were obviously porn fronts)
It didn’t take the MBA to know this strategy would ultimately fail, but I really didn’t think it would be so colossally unsuccessful. One month in and I can report some statistics from my twitter account:
- 136 followers
- 34 tweets
- 13 re-tweets, seemingly all by bots
- Exactly zero people have clicked through
Lucky I was not trying to monetize this little blog experiment.
Based on my experience so far it seems I have located a colony of people that want to gain followers for no other reason than, I presume, ego-stroking. I don’t read their stuff and they don’t read mine. Seems a fair trade, but utterly wasteful for both of us.
This proved to me that, as I expected, a passive twitter account is not going to get you anywhere. It might work for a few people with a tried and true message or those with a dedicated base outside twitter (e.g. @thisissethsblog), but if you are just starting out there is no substitute for hard work. Unless you engage others directly, and in a meaningful way, you are just another addition to the background noise.
It strikes me that the term “follower” is part of the problem. It seems relatively easy to gain followers, but that alone is not going to get you anywhere. If I was trying to promote a business via twitter I think I would try to redefine the term as “customers.” That might shift my perspective towards an approach that has more of a hope at being successful.
Time to develop a new Twitter strategy…or abandon the channel.