Pitching the e-Calendar, plus That Won’t Fit There!

Today I learned:

1. That won’t fit there! Earlier today our 2 year-old pooped on the potty – no small achievement in itself – and after an excited potty dance our 4 year-old examined the output from multiple angles and proclaimed, very seriously, “well…I think we’re going to need this…” She then went and pulled out the plunger from under the sink. Flushing proved her hypothesis correct.

What did I learn from all this?

  1. We need to buy the 2 year-old some prunes.
  2. The 4 year-old’s spatial reasoning is really improving. She already knew the square peg, round hole thing, but now she’s good to go with round peg, round hole too. Cool.

2. Pitching the e-Calendar: My wife won’t use an electronic calendar. I have my schedule online. We are forever destined not to know what the other is doing.  If things don’t improve we may need to actually talk to each other to ensure we are on the same page.

Taken from: http://oggsync.com/img/google.png

Ok, it’s not that bad. We do speak, but we certainly aren’t on the same page with our calendars. This was highlighted for me today when I missed an activity that was on her calendar, but wasn’t on mine.

The truth is, I couldn’t live without my online calendar – the reminders (via email and pop-up) keep me on track and it is a constant reference accessed via phone, laptop and iPad. I don’t do task lists. I do calendars. If there is a task to do and it’s not scheduled, it’s not going to get done.

My wife actually has one too. I created a google calendar for her and it syncs perfectly with mine. The only problem is she won’t look at it. I have been trying for months – years maybe – to get her to make the shift but I haven’t ever been successful at getting her to shift for more than a couple days.

Today, I realized why.

It’s Marketing 101. I’ve been trying to sell her on the features, not the benefits.

In a renewed effort to get her on the bandwagon I did some brainstorming into why an e-calendar will make life better for her. 

  • It’s like a purse for your schedule. Sure, it doesn’t have a nice little pocket to hold receipts, stickers and fruit bars like your Mom-Calendar, but it holds a crazy amount of stuff. Each entry will hold links, clipped articles, recipes and other information so you will have it in the right spot when the time arrives.
  • It will save you time. Synching events automatically will save copying between home and work. Recurrence settings will move birthdays etc. from year to year.
  • It will save your butt. Automated reminders by email, pop-up or text will mean next year you won’t forget your parent’s birthdays and anniversary.
  • It will always be accessible. Events come up when you are out and about, not when you are standing next to the fridge.
  • It will keep you in the loop locally. Schools, sports leagues, dance companies and all sorts of organizations we are involved with use online systems, so their calendars can be aligned with ours.

To summarize my new sales pitch:

How would you like a product that will save you time, carry everything you need, cover your butt when trouble crops up, help you keep tabs on the neighbourhood and always be at your side?

Now, if I could just find a pen I would be able to get myself an appointment on her calendar to deliver my new pitch!

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Is the Messenger killing us? Plus, Anchoring your Calendar

Today I learned:

1. The Messenger might be killing us: I was watching the news last night and eventually just had to turn it off.  I get it. The world sucks. It’s a dangerous place.

Or is it?

Watching another round of updates on the calamity in the world made me wonder why we see so few stories about the good things in life. With a bit of exploring, today I learned Karl Aquino from the Sauder School of Business at UBC – where I completed my MBA – completed some research on this and found that instead of freaking us all out the media could actually make the world a better place just by reporting good news.

The funny thing is that this is intuitive.  The Power of Positive Thinking. The Secret. The Leader Who Had No Title. All books that in one way or another subscribe to the general idea you can be a better person, and lead a more fulfilling life just by filling your mind with positive thoughts and adopting an optimistic, forward-looking perspective. It is not a stretch then to suggest that if we were all working together, helping fill each others minds with positive thoughts, then we might all be better off.  The media could certainly help with an initiative like that.

Yes, I know. I am living in a dream world.

Feel good stories don’t sell.

Or do they?

Imagine an hour of news without drugs, murder, accidents or the nightly Hollywood train wreck.  An hour where Mike McCardell gets the lead.  That’s an hour I would look forward too.  That would have also kept me tuned in last night, lending a couple more eyeballs to the commercials that are funding the broadcast.

2. Anchoring: One more lesson from The Monk Who Sold His Ferrari by Robin Sharma. (I am finished the book now, so I promise I will stop!)

A new addition to my weekly calendar: Anchoring. As in taking the time to “anchor” into my week the most important things in life – kids, family, personal and physical development, fun – the things that don’t get booked and that we assume will occur spontaneously or we will just fit in.

The concept works for me, because I spent the 28 months of my part-time MBA  program meticulously scheduling every moment of my day, just to fit everything in. I have gotten away from it recently, only really scheduling personal activities that seemed important like haircuts, doctor visits, and days off . A subtle shift in what I deem as important, and therefore what I book into my week, should make this new activity helpful and in turn make the behaviour stick.